Role of Social Media
Role of Social Media in Language Learning

Purpose: This study is primarily intended to explore the role of social media in language learning. In the contemporary age, technology is used to make learning and teaching more interactive and engaging. Students and teachers are now provided with more applications and webs to make their learning or teaching process efficient.

Methodology: This qualitative study has been carried out by following a case study design. This research had three participants, and they all were associated with the field of the English language. The information gathered through interviews was analyzed with the help of a SWOT matrix. This helped determine the strengths, weaknesses, opportunities, and threats of using social media in language learning.

Findings: The information gathered through the interviews suggests that social media has considerable benefits and advantages. The advantages provide the learners with an enhanced learning experience. However, on the other hand, the drawbacks of using social media hinder learning and impact the correct use of language. 

Conclusion: The present study proves that social media can positively affect language learning. However, along with the advantages, there are drawbacks as well. Social media's threats can significantly hinder learning, particularly for language learners. As far as the advantages of social media are concerned, it can be beneficial as it provides a platform where individuals can access the latest information from all across the globe.

Keywords: Social Media, Language Learning, SWOT Matrix, Interactive Teaching